This project began as a contest to design a T-shirt for Seattle Central Creative Academy. After considering my audience, I approached it as a campaign based on the concept, “No pain, no gain.” SCCA students can all relate to the physical, mental and emotional demands of this program. I designed a series of three T-shirts, one for the typography enthusiast, the developer, and the photographer. The concept resonated with my professors and peers and was voted the winning design. I screen printed a total of 200 shirts for students, faculty and alumni.