Feathered Friends

Feathered Friends is a full service climbing, backpacking, expedition and ski store featuring its own line of locally manufactured down-filled sleeping bags, outerwear, and bedding. The objective of this rebrand was to build on their existing reputation, establishing Feathered Friends as a world class source for down goods and the preeminent outdoor gear store in Seattle. With this goal in mind, I developed the brand to communicate adventure, innovation and craftsmanship. Deliverables for this project included a logo and stationery suite as well as brand guidelines to reinforce consistent application across all mediums.